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Goodeed takes back its independence! &nbsp

Goodeed takes back its independence!  

The team buys Goodeed with a collective of impact entrepreneurs to strengthen its mission even more: finance NGOs by mobilizing engaged companies, in a context where solidarity has never been more crucial.

Learn more

Goodeed, impactful advertising with a purpose

We transform brands’ media budgets to finance charitable projects.

Discover Goodeed Contact us
1 ad viewed = 1 charitable action

Every ad viewed with the Goodeed solidarity format generates financial support for an environmental or social nonprofit project. The brand's values and commitments are cleary communicated, while engaging their audience as change agents.

Opening frame
+ 2s
Ad
15s
End frame
+ 3s
64%
of audiences are more attentive with our format

“A key partner to turn to, both to accompany us in selecting the best charity with which we could create a strong program and in creating a media strategy that truly resonated with our brand values.”

Emilie Vantajol, Marketing Director, PepsiCo
Emilie Vantajol, Marketing Director
PepsiCo

Where social & environmental impact meets advertising impact

With the Goodeed format, the brand unites its audience around its values, boosting brand affinity.

+20 pts
message approval
+35 pts
brand recall
Study conducted by
YouGov
Goodeed for Advertisers

Over 300 advertisers place their trust in us

Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed
Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed
Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed

For nonprofits, it's a new source of funding

We unlock funds to support our partner nonprofits and contribute to their concrete social and environmental projects.

+8MM dollars
given to nonprofits
+700
nonprofit projects funded
Goodeed for Nonprofits

“Goodeed is comprised of a team that's comitted to activating an innovative and virtuous advertising model to help nonprofits make an impact!”

Salomé Brunet, Head of Communications and Fundraising, Enactus France
Salomé Brunet, Head of Communications and Fundraising
Enactus France

Over 300 nonprofit partners

A Tree For You, partenaire de Goodeed
Barefoot College, partenaire de Goodeed
Bibliothèques Sans Frontières, partenaire de Goodeed
CARE France, partenaire de Goodeed
Coeur de Forêt, partenaire de Goodeed
Coral Guardian, partenaire de Goodeed
Electriciens Sans Frontières, partenaire de Goodeed
Empow’her, partenaire de Goodeed
Enfants du Mékong, partenaire de Goodeed
Fairventures Worldwide gGmbH, partenaire de Goodeed
Fondation Energies pour le Monde, partenaire de Goodeed
HUMY, partenaire de Goodeed
Handicap International, partenaire de Goodeed
Jane Goodall, partenaire de Goodeed
Planète Urgence, partenaire de Goodeed
Play International, partenaire de Goodeed
Solidarités International, partenaire de Goodeed
WeForest, partenaire de Goodeed
A Tree For You, partenaire de Goodeed
Barefoot College, partenaire de Goodeed
Bibliothèques Sans Frontières, partenaire de Goodeed
CARE France, partenaire de Goodeed
Coeur de Forêt, partenaire de Goodeed
Coral Guardian, partenaire de Goodeed
Electriciens Sans Frontières, partenaire de Goodeed
Empow’her, partenaire de Goodeed
Enfants du Mékong, partenaire de Goodeed
Fairventures Worldwide gGmbH, partenaire de Goodeed
Fondation Energies pour le Monde, partenaire de Goodeed
HUMY, partenaire de Goodeed
Handicap International, partenaire de Goodeed
Jane Goodall, partenaire de Goodeed
Planète Urgence, partenaire de Goodeed
Play International, partenaire de Goodeed
Solidarités International, partenaire de Goodeed
WeForest, partenaire de Goodeed
A Tree For You, partenaire de Goodeed
Barefoot College, partenaire de Goodeed
Bibliothèques Sans Frontières, partenaire de Goodeed
CARE France, partenaire de Goodeed
Coeur de Forêt, partenaire de Goodeed
Coral Guardian, partenaire de Goodeed
Electriciens Sans Frontières, partenaire de Goodeed
Empow’her, partenaire de Goodeed
Enfants du Mékong, partenaire de Goodeed
Fairventures Worldwide gGmbH, partenaire de Goodeed
Fondation Energies pour le Monde, partenaire de Goodeed
HUMY, partenaire de Goodeed
Handicap International, partenaire de Goodeed
Jane Goodall, partenaire de Goodeed
Planète Urgence, partenaire de Goodeed
Play International, partenaire de Goodeed
Solidarités International, partenaire de Goodeed
WeForest, partenaire de Goodeed
60%

Our solidarity business model

60% of our revenues from media investments are given to nonprofits.

Goodeed's commitment to solidarity is deeply engrained in our DNA. Our raison d'être is to make a positive impact.

Learn more about our Impacts
Goodeed is B Corp certified

We are B Corp certified

Goodeed is a purpose-driven company, that's been committed to driving social and environmental change since 2014. By funding nonprofit projects, thanks to media budgets, we enable more positive and socially responsible practices within the advertising sector.
Goodeed is B Corp certified
We aim to put advertising (back) at the heart of serving the interest of the general public, transforming it into a real driver of the ecological and social transition.
Discover Goodeed

“Now more than ever, nonprofits are in need of funding to carry out their projects in the field. They are the driving force behind progress in society, and it's thanks to them that positive change can take place.”

Jenny Tordjman, Goodeed Director
Jenny Tordjman
Goodeed Director

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Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Contact our team

A team of 26 passionate individuals who are eager to support our nonprofit partners by leveraging media budgets.

Are you a brand?
Are you a nonprofit?

We transform brands' media budgets to finance nonprofit projects.

Goodeed is B Corp certified
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