$8 million and counting raised for 300 NGOs
since 2014
We've reinvented the advertising model to serve the common good.
The beginning
Founded in 2014 by Vincent Touboul Flachaire, Goodeed (a pioneer in the solidarity advertising movement) has always placed nonprofits and their social-environmental projects at the heart of its business model.
60% of our revenues are given to nonprofit organizations
Our vision was straightforward: find a brand new source of funding for nonprofits, enable people to easily support charitable projects and bring businesses alongside us on this journey.
We transform budgets that are typically out of reach into support for nonprofits, while ensuring that our employees are properly compensated.
See our ImpactHow ?
Thanks to its solidarity ad format, Goodeed has created a virtuous cycle around advertising. Brands concretely support nonprofits while informing consumers of their brand values; nonprofits benefit from a new source of funding; consumers engage alongside brands watching ads that have a real social impact.
Learn more about our solidarity format
Why advertising?
We created a virtuous cycle around advertising.
Over 300 nonprofit partners!
How does it work?
Introductions
Getting to know each other
Following the evaluation of certain selection criteria, we make a point of meeting each nonprofit to create a human relationship, but also to ensure a good understanding of their challenges, how they operate and their values.
The Partnership
Formalizing the partnership
To provide the best possible framework for the relationship, we jointly sign an agreement that locks in the nonprofit as a partner, and allows the use of its name and likeness.
The Projects
Understanding your mission and transforming it into fundable projects
With the dedicated Goodeed nonprofit partnerships team we will help you identify projects that meet the criteria for publication in our solidarity catalog, and thus have the potential to be financed by our partner advertisers. We'll help you craft descriptions for your projects to ensure they're clear, enticing, and are optimized for the solidarity catalog.
The Match
Matching the right project to the campaign
Goodeed's sales team meets with brands that want to take concrete action. Once we've identified their commitments, values and communication objectives, we suggest relevant nonprofit projects.
The Launch
In lock-step with Goodeed's nonprofit partnerships team
Goodeed notifies you when one of your projects is chosen by an advertiser that is in line with your values and your cause. After mutual validation, the solidarity advertising campaign is launched through our distribution network (programmatic, YouTube, Dailymotion, social media, etc.).
Financing
Don't forget to provide updates on your projects!
Once the campaign is over, Goodeed invoices the advertiser. We give 60% of the investment to your nonprofit. In return, we ask for proof of payment and updates on the project financed.
Contact us-
Our nonprofit partnerships team
-
Lydie Herduin
Head of Fundraising -
Pénélope Hubert
Charities Partnerships -
Sof Cordici
Charities Partnerships
A partnership unlike any other
Our business model places nonprofits at the center of our work, but also depends on advertisers who choose Goodeed to help activate their media campaigns.
The way we operate does not allow us to guarantee a specific annual amount dispersed, number of projects funded, or potential first launch date.
We can be the icing on the cake, or the whole cake.
We fund an average of 80 nonprofits a year, giving anywhere from $5,500 to $110,000 to support their projects.
5k€
100k€
beyond!
Contact our team
Get in touch with the nonprofit partnerships team to find out how we can work together.
Ensuring the perfect match
As a socially responsible media partner, we pay close attention to the choice of advertisers and the content of their ads.
Our Ethics and Responsibility Committee ensures that advertisers respect the values we share with our nonprofit partners.
"Incredible! You've done it! Your efforts will enable 2,800 children to each receive a book in their own language. A precious gift for children living in the desert; it's a window to the world around them... On behalf of the Enfants du Désert team, thanks a million to the supporters, Goodeed, and Courir, who doubled its support!"
President at Enfants du Désert
"A big thank you from Haiti to the Goodeed team and to all of you who mobilized so quickly! Your responsiveness and solidarity were much appreciated in our urgent situation. Thanks to you, 10,000 people will be able to disinfect their drinking water and protect themselves from the diseases that have already taken too many lives. Thank you for participating with Solidarités International in this vital fight for the people of Haiti."
Emergency Team Coordinator in Haiti at Solidarités International
"A huge thank you to Goodeed and the thousands of supporters who were moved to help our young people in Asia! 170 bikes for 170 smiles in Cambodia. You've also earned the smiles of the entire Enfants du Mékong team. Mission accomplished, congratulations!"
Partnership Manager, Legacies and Donations at Enfants du Mékong
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