Make your campaigns more socially responsible, while maintaining control of the media buy.

Our solidarity format in Programmatic

Our solidarity format in Social Media

Support a worthwile cause while enhancing your campaign's performance

The media buy is managed by the agency or trading desk.

The advertiser retains control over ad targeting and delivery.

14% of the total media budget goes to support a charitable project

The model is based on a flat fee of 30% of the media budget (from which we give 60% to the nonprofit).

An effective format that's easy to implement

Take advantage of our network to improve the effectiveness of your solidarity advertising.

Goodeed manages the relationship with the nonprofits

We take care of everything: from signing the sponsorship agreement to disbursement of the funds.

A format that's easy to activate across media channels.

Programmatic

Social Media

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We're here to help you create impactful advertising campaigns with a purpose.

Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

How does it work?

The Preparation

Goodeed shares a few different charitable projects your campaign could support that are in line with the brand's values.

A mutual agreement: the nonprofit, like the advertiser, must sign off on the partnership.

The Launch

Goodeed wraps your advertising creative with the solidarity format and launches the campaign through our premium network.

We deliver the final video with our solidarity format with tracking (VAST, VPAID, MP4, Mov).

Tracking

The media agency or trading desk handles programmatic distribution.

This offer gives you full control over the media distribution of your campaigns.

Financing

Goodeed monitors the nonprofit project's progress and use of funds.

We publish financial certificates on our website from the nonprofits that attest to the funds being used within the framework of the defined project.

Allianz Partners, partenaire de Goodeed — **Cyril Serhrouchni**
Head of Digital Marketing at *Allianz Partners*

Tomojo, partenaire de Goodeed — **Héloïse Pesnel**
Head of Marketing at *Tomojo*

PepsiCo, partenaire de Goodeed — **Emilie Vantajol**
Marketing Director Beverages at *PepsiCo*

Contact our team

We're here to help you create impactful advertising campaigns with a purpose.

Our offers

60^% of the media budget goes to the nonprofit

Direct Activation

Media buying
Campaign optimization
Project management
Use of the brand and services
Coordination with and payment to the nonprofit

Cost per view guaranteed 15 sec.

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14^% of the media budget goes to the nonprofit

Solidarity Wrapper

Project management
Use of the brand and services
Coordination with and payment to the nonprofit

Flat rate, 30% of the media budget (from which we give 60% to the nonprofit)

You know everything

The Good Studio

Socially responsible activations, events, landing pages... We create tailor-made offers to promote brands' CSR efforts, all the while supporting nonprofit projects.

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