• For Advertisers
  • For Nonprofits
  • Our offers
    • Direct Activation Maximize your investment in a charitable project
    • Solidarity Wrapper Maintain control over your media placements with our solidarity format
    • Good Studio Tailor-made specialty operations to highlight your CSR efforts
  • About us
    • Who are we? Discover Goodeed, our values, our missions, our team.
    • Transparency Find out more about our business model and our history.
    • Our Impact Discover how we make an impact on society and advertising.
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  1. Advertisers

An effective, high-impact advertising format that raises awareness of your brand's commitments!

Goodeed gives you the opportunity to add value to your advertising by using your media budgets to fund nonprofit projects.

Contact us See our offers
89%
of consumers
expect a brand to contribute to the common good.
Source: The Rise of Sustainable Media - Study by Dentsu & Microsoft + BrandGagement Barometer - Edition 6 - 06/2022
84%
of consumers
say they would be more likely to buy a product from a brand that practices responsible advertising.
Source: The Rise of Sustainable Media - Study by Dentsu & Microsoft + BrandGagement Barometer - Edition 6 - 06/2022

Stand out by making a difference

Our solidarity format enhances the advertising impact of campaigns and communicates your brand's values and commitments to your target audience.

Our solidarity format
+20pts
brand recall
+35pts
message approval
Studies conducted with
YouGov
64%
increase in attention
70%
video completion rate
80%
visibility rate (IAB standard)
Instream & Outstream Distribution

Our 2024 Solidarity Calendar

1 solidarity campaign = 1 charitable project supported

This year, find the best moments to amplify your brand’s values alongside our nonprofit partners. It’s more than a calendar, it’s a tool to help you take concrete action all year long.

Download the calendar
notre format sur mobile et desktop
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The advantages

Make your advertising more relevant and more impactful.

Whether you're highlighting brand or product messages, our format offers a two-fold advertising and social impact.

The advantages

Share your brand's commitments with your audiences.

The solidarity format is an effective way to inform your target of your brand's values through concrete action.

The advantages

Support a nonprofit whose efforts echo your brand's values.

We have a catalog of over 1,400 nonprofit projects, from which our teams will pull suggestions that are relevant to your brand. Our teams will manage the relationship and follow-ups with the nonprofit.

The advantages

Benefit from a format that's easy to implement across your media channels.

Our format is simple to use and easily adaptable across OLV, YouTube, Dailymotion, programmatic, social media, and more.

The advantages

Transform your advertising with Goodeed.

We're offering a different way of doing advertising, one that addresses the challenges of our society. This mission concerns the public, by offering them more responsible advertising, and industry professionals, who have the opportunity to leverage this positive impact tool.

More than 300 advertisers have put their trust in us.

Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed
Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed
Lipton, partenaire de Goodeed
Google, partenaire de Goodeed
PlayStation, partenaire de Goodeed
Accor, partenaire de Goodeed
Allianz, partenaire de Goodeed
L'Oréal, partenaire de Goodeed
Levi's, partenaire de Goodeed
Mondelez, partenaire de Goodeed
Dell, partenaire de Goodeed
IKEA, partenaire de Goodeed
PayPal, partenaire de Goodeed
Absolut, partenaire de Goodeed
Allianz Partners, partenaire de Goodeed
"Their format enables us to communicate our services and our brand values in a measurable way, through an approach committed to fostering exploration: solidarity travel, the fight against precariousness, childhood, etc. These are just some of the meaningful projects with which we are associated, and it's a key component of the foundation of our effective partnership."
Cyril Serhrouchni
Head of Digital Marketing at Allianz Partners
Tomojo, partenaire de Goodeed
"We were looking for more responsible and sustainable means of communication than those traditionally offered to young companies. We quickly turned to Goodeed, who enabled us both to be affiliated with projects in line with our brand and to achieve our conversion targets by reaching a target that is sensitive to our values."
Héloïse Pesnel
Head of Marketing at Tomojo
PepsiCo, partenaire de Goodeed
"Goodeed was a key partner to turn to, both to accompany us in selecting the best charity with which we could create a strong program, and in creating a media strategy that truly resonated with our brand values. We're very proud of this solidarity activation."
Emilie Vantajol
Marketing Director Beverages at PepsiCo

Contact our team

We're here to help you create impactful advertising campaigns with a purpose.

Contact us
Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Goodeed, the media partner for solidarity advertising

Responsible

First, our primary aim is to help nonprofits.

Second, we have an Ethics & Responsibility Committee to ensure consistency between our work and our values, both with our employees and our partners.

Lastly, we implement efforts to limit the carbon footprint of our business as much as possible.

Committed

Our business model is unique. We are the only media partner to give 60% of our revenues to nonprofit organizations!

Beyond supporting nonprofits, we aspire to transform the world of advertising. Our mission is to make it a tool that drives positive impact and supports the social and ecological transition.

Transparent

Transparency is essential at Goodeed!

We make our proof of financing certificates, impact studies, and activity reports public.

Impactful

We have a dedicated team that listens to the needs of nonprofits to ensure that they are matched with advertisers who share the same values and whose collaboration makes sense.

  • The sales team

  • Jérémie Pereira Jérémie Pereira
    CRO
  • Margaux Adda Margaux Adda
    Sales
  • Guillaume Richebraque Guillaume Richebraque
    Sales
  • Ashleigh Johnson Ashleigh Johnson
    Sales
  • Laurie Goyard Laurie Goyard
    Sales
  • Pol Blet Pol Blet
    Sales Director
  • Eva Canis Eva Canis
    Sales

Our offers

60% of the media budget goes to the nonprofit

Direct Activation

  • Media buying
  • Campaign optimization
  • Project management
  • Use of the brand and services
  • Coordination with and payment to the nonprofit
Cost per view guaranteed 15 sec.
Discover the offer
14% of the media budget goes to the nonprofit

Solidarity Wrapper

  • Project management
  • Use of the brand and services
  • Coordination with and payment to the nonprofit
Flat rate, 30% of the media budget (from which we give 60% to the nonprofit)
Discover the offer

The Good Studio

Socially responsible activations, events, landing pages... We create tailor-made offers to promote brands' CSR efforts, all the while supporting nonprofit projects.
Discover the offer
60%

We are the only media partner to give 60 % of our revenues from media investments to nonprofits.

Since our creation in 2014, we have lived by our vision of being a socially responsible company that places nonprofits with a social and environmental impact at the heart of its interests.

+$8M
given to nonprofits
+300
nonprofits supported by our team
+700
nonprofit projects financed
+300
brands and agencies trust us
logo B Corp
We are B Corp certified

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Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Contact our team

We'll work with you to improve your media campaigns thanks to solidarity advertising.

Discover our Offers
Contact Us

We transform brands' media budgets to finance nonprofit projects.

Goodeed is B Corp certified
For Advertisers For Nonprofits About us
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