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  1. Who are we?

We invented solidarity advertising as a means to turn traditional advertising into a lever for supporting the ecological and social transition.

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La publicité solidaire : levier de la transition écologique et sociale

This idea was born out of several observations

The advertising industry generates billions of dollars every year.

16 billion

a year in France

600 billion

a year worldwide

This idea was born out of several observations

Consumers are demanding more from brands.

84%

of consumers are more likely to buy a product from a brand that practices responsible advertising.

89%

of consumers expect a brand to contribute to the common good.
Source : The Rise of Sustainable Media - Study by Dentsu & Microsoft + Baromètre BrandGagement - Edition 6 – 06/2022

This idea was born out of several observations

At the same time:
Brands struggle to communicate their values and commitments to their target audience.
Nonprofits are finding it hard to finance their projects.

The advertising industry is changing.
It's time to work smarter, not harder!

We enable brands to leverage their advertising budget to support environmental or social projects, and thus take advantage of the opportunity to promote their values and commitments directly to their target audiences.

Our Values

Our Values

Positive

We believe in a more responsible world and we want to contribute to this change, starting with our sector: advertising.

Inspiring

Without striving for perfection, we will continually improve ourselves to ensure we are a positive influence that adds value to advertising while making social entrepreneurship desirable.

Human

We are human first and foremost. Empathy, listening and kindness are values we live by everyday at Goodeed, both internally and with our professional partners.

Committed

We're taking a stand to solve society's problems. Being committed also means being ready to make impactful choices to remain true to our ethical values that are shared by our employees and partners.

Socially Responsible

It goes without saying that our deepest desire is to do good by supporting projects that make sense and benefit society.

Universal

Our business touches everyone: nonprofits, advertising professionals and the general public. Hence our desire to enhance the value of advertising and make it a real driver of the social and ecological transition.
60%

Our solidarity business model

60% of our revenues from media investments are given to nonprofits.

Goodeed is not in business to maximize profits. We exist first and foremost to unlock funds for nonprofits.

The most committed media partner!

No other media partner gives as much to nonprofits. Our business model has always been designed to prioritize supporting nonprofits.

+$8M
given to nonprofits
+300
nonprofits supported by our team
+700
nonprofit projects financed
+300
brands and agencies trust us
logo B Corp
We are B Corp certified

Are you an advertiser?

Goodeed offers a range of offers to improve the impact of your ad campaigns by supporting nonprofit projects!

Find out more Contact us

Are you a nonprofit?

Goodeed offers you a new source of funding to support your social or environmental projects.

Find out more Contact us

Transparency is essential

Our dedicated team looks after the interests of nonprofits.

Use of name and likeness

The rules for using a nonprofit's name and likeness are defined in advance, in an agreement between the nonprofit and Goodeed, to ensure their proper use.

Use of funds

For the sake of transparency, we ask nonprofits for certificates to prove the proper use of funding within the precise framework of the defined project.

En savoir plus
Une équipe dédiée chez Goodeed pour veiller aux intérêts des associations
Article de Forbes sur Goodeed

Is "free giving" the new tool for mobilizing young people?

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Article de Huffpost sur Goodeed

Goodeed, the French startup that lets you make donations without paying, wants to conquer the American market.

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Article de Le Monde sur Goodeed

Goodeed, advertising in action.

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Article de Challenges sur Goodeed

At the age of 22, this Frenchman caught the eye of Bill Gates with his company Goodeed.

Read the article
Article de M6 Publicité sur Goodeed

M6 Publicité joins forces with Goodeed for more solidarity-based advertising.

Read the article
Article de Offre Media sur Goodeed

M6 Publicité joins forces with Goodeed to renew its cross-media solidarity offer.

Read the article
Article de Stratégies sur Goodeed

Goodeeed collaborates with We Are Social to integrate solidarity advertising into social networks.

Read the article
Article de Maddyness sur Goodeed

Vincent Touboul Flachaire was just 18 when he launched Goodeed. Today, at the age of 22, his social platform boasts almost 280,000 subscribers.

Read the article
Article de L'ADN sur Goodeed

Vincent Touboul Flachaire, founder of the start-up Goodeed, will be Bill Gates' guest at the next GoalKeepers in New York!

Read the article
Article de L'Empreinte sur Goodeed

Vincent Touboul, president and founder of Goodeed.

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Article de Influencia sur Goodeed

A French solidarity start-up catches the eye of Bill Gates.

Read the article
Article de 20 Minutes sur Goodeed

A new way to donate, with just one click on the Internet?

Read the article
Article de La Réclame sur Goodeed

Goodvertising: how far can brands go?

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Article de The Good sur Goodeed

Advertising agencies move into responsible and supportive mode

Read the article
  • Our solidarity experts

  • Pol Blet Pol Blet
    Sales Director
  • Margaux Adda Margaux Adda
    Sales
  • Bruno Petraroli Roy Bruno Petraroli Roy
    CFO
  • Laurie Goyard Laurie Goyard
    Sales
  • Eva Canis Eva Canis
    Sales
  • Arthur Lehuen Arthur Lehuen
    Lead Developer
  • Jérémie Pereira Jérémie Pereira
    CRO
  • Jeanne Deslandes Jeanne Deslandes
    Head of Communications
  • Alena Cléaut Alena Cléaut
    Partnerships Manager
  • Flavie-Anne De Camaret Flavie-Anne De Camaret
    Account Manager
  • Pénélope Hubert Pénélope Hubert
    Charities Partnerships
  • Jenny Tordjman Jenny Tordjman
    Director
  • Laureline Mirailler Laureline Mirailler
    Finance and Administration Manager
  • Guillaume Richebraque Guillaume Richebraque
    Sales
  • Juliette Robin Juliette Robin
    Lead Designer
  • Ashleigh Johnson Ashleigh Johnson
    Sales
  • Pierre Le Pierre Le
    Senior Developer
  • Sof Cordici Sof Cordici
    Charities Partnerships
  • Lydie Herduin Lydie Herduin
    Head of Fundraising
  • Nathan Chambraud Nathan Chambraud
    Product Manager
  • Julie Benoit Julie Benoit
    Senior Account Manager

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Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Contact our team

A team of 26 passionate individuals who are eager to support our nonprofit partners by leveraging media budgets.

Are you a brand?
Are you a nonprofit?

We transform brands' media budgets to finance nonprofit projects.

Goodeed is B Corp certified
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