Innovative, socially responsible activations that go beyond standard media campaigns.
We imagine creative and engaging operations that support a nonprofit project.
Our expertise
Content production
Telling your story
We create video content in original, tailor-made formats to help brands tell stories related to the charitable project(s) they're supporting.
The aim is to highlight a brand's engagement and amplify its message for its target audience. For nonprofits, it's also an opportunity to shed light on a meaningful project.
Events
Meet up and unite
We brainstorm and organize events as part of solidarity-based advertising campaigns. The aim is to expand the impact of the campaign.
It's a way to further highlight the relationship between the advertiser and nonprofits, as well as the good that can be done when brands leverage unique ways to drive social and environmental impact.
Digital solidarity mechanisms
Engage and mobilize
It's an opportunity for brands to engage their community through fun, original, and socially responsible digital activations.
It's also, above all, an opportunity for communities to get involved alongside brands to pursue a common goal: to support a social or environmental project.
Specialty tailor-made operations
Engaging your audience
Solidarity-first
Cohesive and meaningful
A team dedicated to your project
Our Work
Café Grand-Mère and Les Restos du Coeur
Ravensburger and Fairventures
La Poste and Les Pièces Jaunes
Nausicaá for Sanccob and The Coral Planters
Monext for Cœur de Forêt and Secours populaire français
Citeo and GreenMinded
Café Grand-Mère and Les Restos du Coeur
Testimonial
- Interview of a volunteer from the nonprofit
- Campaign distributed across the GoodNetwork (programmatic) and Goodeed website/app
Ravensburger and Fairventures
Video Content- Video production
- Scriptwriting, casting, shooting and post-production
- Campaign distributed across the GoodNetwork (programmatic) and Goodeed website/app to fund a reforestation project
La Poste and Les Pièces Jaunes
Animated Video
- Creation of an animated commercial
- Education script raising awareness of the new ways to collect funds for "Les Piècs Jaunes"
- Campaign distributed across the GoodNetwork (programmatic) and Goodeed website/app
Nausicaá for Sanccob and The Coral Planters
Solidarity greeting card- Creation of a landing page
- Development of a donation counter
- Creative design proposal
- Creative and editorial support
- Relationship management with the nonprofits
- Video content production
Monext for Cœur de Forêt and Secours populaire français
Running Challenge- Creation of a dedicated landing page
- Integration of a tracker to monitor day-to-day progress towards the goal
- Consultation on the communications around the operation
Citeo and GreenMinded
Solidarity photo op- Bridging the offline/online communication strategy
- Creation of a solidarity mechanism based on a photo op: one photo posted = one charitable action!
- Drafting of a comms manual for stand organizers and volunteers.
“In 2021, Gooded worked alongside Ravensburger and the nonprofit Fairventures. They're a very attentive and responsive team that helped highlighting our eco-responsible range, Eco-create.”
Communications Manager at Ravensburger
“The entire Enactus France team is delighted with the renewed support and ongoing collaboration with the Lipton Ice Tea and Goodeed teams. Lipton Ice Tea's financial support for this campaign enables us to grow our impact and provide a unique experience for the students we support every year.”
Digital Project Manager at Enactus
"Goodeed was a key partner to turn to, both to accompany us in selecting the best charity with which we could create a strong program, and in creating a media strategy that truly resonated with our brand values. We're very proud of this solidarity activation."
Marketing Director Beverages at PepsiCo
Contact our team
We're here to help you create impactful advertising campaigns with a purpose.
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