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  1. Our offers
  2. Direct Activation

The offer with the greatest solidarity impact

Goodeed applies the solidarity format to your advertising creative, then distributes it across our premium network.

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Offre Gré-à-Gré Goodeed

For brands that want to make the biggest social impact

Cost Per View with 15 seconds of engagement guaranteed

Our solidarity format significantly improves audience engagement.

60% of the media budget goes to a charity of the brand's choice

Our objective is to maximize our impact on the community.

A premium distribution network

Take advantage of our network to improve the effectiveness of your solidarity advertising.

A strong, well-defined partnership

From the beginning, we validate the campaign objectives, targeting and Brand Safety with the advertiser.

A format that makes all the difference

Format gré-à-gré Goodeed
+35pts
brand recall
+20pts
message approval
+11pts
purchase intent
+15pts
brand advocacy

Study conducted by

YouGov

How does it work?

The Preparation

Goodeed shares a few different charitable projects your campaign could support that are in line with the brand's values.

A mutual agreement: the nonprofit, like the advertiser, must sign off on the partnership.

The Launch

Goodeed wraps your advertising creative with the solidarity format and launches the campaign through our premium network.

The campaign specifics are based on a brief provided by the advertiser.

The Follow-up

Goodeed monitors the effectiveness of the campaign and provides post-campaign reporting.

Campaign performance is regularly monitored and optimized to ensure the campaign's objectives are met.

Financing

Goodeed monitors the nonprofit project's progress and use of funds.

We publish financial certificates on our website from the nonprofits that attest to the funds being used within the framework of the defined project.

Contact our team

We're here to help you create impactful advertising campaigns with a purpose.

Contact us
Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Our network

We distribute advertising campaigns through a premium network.

Chicago Tribune, partenaire presse de Goodeed
CNET, partenaire presse de Goodeed
ESPN, partenaire presse de Goodeed
Essence, partenaire presse de Goodeed
Food&Wine, partenaire presse de Goodeed
Forbes, partenaire presse de Goodeed
Good Housekeeping, partenaire presse de Goodeed
Herper's, partenaire presse de Goodeed
Sports Illustrated, partenaire presse de Goodeed
The New York Times, partenaire presse de Goodeed
Time, partenaire presse de Goodeed
Variety, partenaire presse de Goodeed
Chicago Tribune, partenaire presse de Goodeed
CNET, partenaire presse de Goodeed
ESPN, partenaire presse de Goodeed
Essence, partenaire presse de Goodeed
Food&Wine, partenaire presse de Goodeed
Forbes, partenaire presse de Goodeed
Good Housekeeping, partenaire presse de Goodeed
Herper's, partenaire presse de Goodeed
Sports Illustrated, partenaire presse de Goodeed
The New York Times, partenaire presse de Goodeed
Time, partenaire presse de Goodeed
Variety, partenaire presse de Goodeed
Chicago Tribune, partenaire presse de Goodeed
CNET, partenaire presse de Goodeed
ESPN, partenaire presse de Goodeed
Essence, partenaire presse de Goodeed
Food&Wine, partenaire presse de Goodeed
Forbes, partenaire presse de Goodeed
Good Housekeeping, partenaire presse de Goodeed
Herper's, partenaire presse de Goodeed
Sports Illustrated, partenaire presse de Goodeed
The New York Times, partenaire presse de Goodeed
Time, partenaire presse de Goodeed
Variety, partenaire presse de Goodeed

Put it to the test!

Find out how much you can give to a nonprofit project with our Direct Activation offer.

You'll give

by investing of your media budget with Goodeed.

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Allianz Partners, partenaire de Goodeed
"Their format enables us to communicate our services and our brand values in a measurable way, through an approach committed to fostering exploration: solidarity travel, the fight against precariousness, childhood, etc. These are just some of the meaningful projects with which we are associated, and it's a key component of the foundation of our effective partnership."
Cyril Serhrouchni
Head of Digital Marketing at Allianz Partners
Tomojo, partenaire de Goodeed
"We were looking for more responsible and sustainable means of communication than those traditionally offered to young companies. We quickly turned to Goodeed, who enabled us both to be affiliated with projects in line with our brand and to achieve our conversion targets by reaching a target that is sensitive to our values."
Héloïse Pesnel
Head of Marketing at Tomojo
PepsiCo, partenaire de Goodeed
"Goodeed was a key partner to turn to, both to accompany us in selecting the best charity with which we could create a strong program, and in creating a media strategy that truly resonated with our brand values. We're very proud of this solidarity activation."
Emilie Vantajol
Marketing Director Beverages at PepsiCo

Contact our team

We're here to help you create impactful advertising campaigns with a purpose.

Contact us
Toute l'équipe Goodeed, à votre service pour mettre la publicité au service de l’intérêt général

Our offers

60% of the media budget goes to the nonprofit

Direct Activation

  • Media buying
  • Campaign optimization
  • Project management
  • Use of the brand and services
  • Coordination with and payment to the nonprofit
Cost per view guaranteed 15 sec.
You know everything
14% of the media budget goes to the nonprofit

Solidarity Wrapper

  • Project management
  • Use of the brand and services
  • Coordination with and payment to the nonprofit
Flat rate, 30% of the media budget (from which we give 60% to the nonprofit)
Discover the offer

The Good Studio

Socially responsible activations, events, landing pages... We create tailor-made offers to promote brands' CSR efforts, all the while supporting nonprofit projects.
Discover the offer

We transform brands' media budgets to finance nonprofit projects.

Goodeed is B Corp certified
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